London
San Francisco
FIFA Store
OBSESSED
For the Football Obsessed
CONTEXT
The FIFA Store is the home of official merch and memorabilia for the football obsessed. The collections spans decades, featuring the game’s most iconic jerseys and collectables.
Our task was to showcase the huge breadth of products available, making the FIFA Store a destination for football fans all around the world.
CREATIVE
Our film is a celebration of a love for football that defies all reason — an attachment to the sport which borders on obsession. A love that unifies fans from Bognor to Bogotá.
We centre on three football obsessives from three football-crazy countries, dialling up the global nature of this football fanaticism. We use their collections as our backdrop to naturalistically include a huge range of products available in the FIFA Store.
As we jump from location to location, we follow a story which concludes that there’s no shame in loving the game. In fact, we know a place they’d be right at home.
RESULTS
The FIFA ‘For the Obsessed’ went live with a one-minute hero film, alongside 30 and 15-second social-friendly variations.
The campaign targeted football fans across YouTube Shorts, TikTok, Facebook and Instagram, delivering increased awareness of the FIFA Store and cementing its status as the official home of football merchandise online.
objectives
- Awareness,
- brand awareness,
- Brand purpose
services
- campaigns
industries
- Entertainment & Media,
- Sport
services